The Muscle Mommy Mission

I built this brand to encourage all women that strong is beautiful. Oftentimes, society tells us that “muscles are for men.” With my brand, I intend to fight against female stereotypes and show women that strength is for everyone. I always looked up to other females in the gym, hoping one day I could have the confidence they did. Now, I take up space in the weightlifting section with pride. I also started a self-love journey with my body many years ago, and since then have learned how to approach fitness with a healthier mindset and focus on internal gains rather than external. I started posting on TikTok under the name @ms_swoleshady ( big fan of Slim Shady) in hopes I could encourage girls and women to get active and feel comfortable in their own skin. I also created a podcast called The Muscle Mommy Mindset, where we talk about mental health and topics that may be taboo to some.

With love,

Ali

AKA Swole Shady